Why and how you should support working parents

Extremely talented individuals may leave your company, but not by choice. 

When an organization doesn’t provide for working parents, it neglects the needs of 40% of the working population.

Supporting working parents means providing your employees with the time off and the flexibility to stay in their roles while supporting their growing families.

It’s a win for parents, who can balance their job with their children. It’s a win for children, whose parents are more present with them. And it’s a win for employers, who retain some of their best employees (many parents have excellent situational judgment skills!) and minimize the cost of having to rehire every time a stellar staff member becomes a parent.

So how can you support working parents, and what are the far-reaching benefits of doing so?

This article discusses the many challenges working parents face and why supporting them is important. It also describes the eight strategies your organization can adopt to help parents in the workplace.

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